Key Responsibilities:

Media Buying:

• Lead the end-to-end buying of TV advertising spots, including negotiation, booking, and optimization to ensure best possible pricing, reach, and campaign performance.

• Plan and execute TV media strategies in line with client objectives, audience targets and campaign KPIs.

Media Strategy Development:

• Develop clear and effective TV media plans based on client objectives, target audiences, and KPIs.

• Define optimal channel mix, programmes, and time slots to reach the right audiences efficiently.

• Translate client briefs into actionable TV strategies in collaboration with account and buying teams.

Audience Targeting & Analysis:

• Analyse audience data to identify key viewing behaviours, segments, and opportunities.

• Monitor campaign performance using key TV metrics such as reach, frequency, and GRPs.

• Deliver post-campaign analysis and clear recommendations for future optimisation.

Budget Planning & Allocation:

• Build and manage TV budgets, ensuring efficient allocation across channels and campaigns.

• Optimise spend to maximise reach, GRPs, and overall campaign efficiency.

• Provide recommendations on budget distribution across networks, formats, and time periods.

Market & Competitor Research:

• Stay up to date with TV, OTT, and streaming market trends and audience developments.

• Identify new opportunities such as special events, new channels, or emerging media formats.

Client & Stakeholder Management:

• Present TV media plans, strategies, and campaign results to clients.

• Act as the main point of contact for TV buying-related matters.

• Build and maintain strong relationships with broadcasters and media partners.

Team Leadership & Mentorship:

• Support and mentor junior planners and buyers.

• Share best practices and contribute to continuous improvement within the team.

Why choose dentsu?

Global Reach with Local Expertise: Join a network that spans 145 countries, with over 70,000 talented employees. Collaborate with bright minds worldwide and gain insights from diverse industries and markets.
Innovation at Our Core: For over 120 years, we have been pushing boundaries to connect brands with their audiences through cutting-edge technology, creativity, and transformative solutions.
Commitment to Impact: We focus on driving meaningful outcomes for our clients and their communities, whether through increasing revenue, influencing behavior change, or fostering positive organizational culture.
Collaborative Network: Work alongside six global brands all united in delivering highly integrated and scaled transformation solutions.

These are some of the things we offer:

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