Interview with multiple individuals from the team to demonstrate knowledge of analytical models of business competition (SWOT, 5 Forces, etc.). General fit questions (i.e. tell me about a time, etc.) filled the rest of the interviews. Also emphasis placed on interest and aspirations in the role and how you see yourself progressing in 5-10 years.

I really was not suited for the job but the interview was conducted in the most professional of manners,