Today is Veterans Day. In recognition, we're sharing a reflection from GMR's Corporate Counsel, Molly Rose Madonia. To Veterans everywhere, we thank you for your service. "This Veterans Day, I encourage everyone to reflect on how we can better support those who have served. When I asked my best friend, a ten-year Army Veteran, what his ideal Veterans Day looks like, he said that most Veterans simply want to spend time with loved ones, friends, and family. Do you have Veterans in your circle? In your family? Give them a call or a text. Is there a Veterans Day parade in your community? Spend some time observing the patriotism that unites all Americans and thank those in attendance. Is there an opportunity to volunteer with your community’s Veterans? Can you reshare a commemorative post on your social media, amplifying the sentiments of others? Or, can you simply observe a moment of silence to reflect, or briefly journal, about what Veterans Day means to you?"
We’ve all experienced an unhinged brand before and can immediately recall what we loved about them – maybe it’s Slim Jim immortalizing Macho Man Randy Savage’s demand for us to snap into one of their meat sticks; or maybe it’s social media 1.0 era Wendy’s giving a follower free chicken nuggets for life because they got 1,000,000 likes on a tweet. In this episode of the Voice of Experience, Max and Elke step into the world of Nutter Butter TikTok and other 2020s-era unhinged brands and ask themselves “who does this marketing appeal to?” and how can you take a brand’s bold and disruptive stance from social media and execute that strategy in the live events and experiences space? Oh, and stick around til the end when they talk about their own top career moment working with an unhinged brand – here’s a teaser: it involves a Slim Jim and an eye socket. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Congratulations to our Chief Impact & Inclusion Officer, Aliah Berman, for securing a spot on the 2024 Top 50 Women Leaders of Milwaukee list. Please join us in honoring Aliah for this well-deserved recognition!
GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are led by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. As part of our ERG Co-Lead Spotlight Series, we’re hearing from Claire E.M. Ailts, one of GMR’s Brand Designers who also serves as a Co-Lead for THRIVE, an ERG that supports persons with disabilities in the workplace. "As National Disability Employment Awareness Month closes, I've reflected about my time in THRIVE ERG. I found a home in THRIVE right from the beginning. THRIVE was the first place in my career where I felt safe to openly discuss my bipolar diagnosis. I was met with open arms, love, and acceptance. After being a member for a few years, I decided to co-lead so I could continue the welcoming legacy of THRIVE. The most impactful moments of my role has been hearing others share their stories and being in a position to show them the same community I experienced. Leading THRIVE has been a “bright bulb” experience at GMR and I am beyond excited for another year at the helm alongside my co-lead, Adam Rose. Thank you for everything, THRIVE!"
As festival season wraps up around North America, GMR data scientist Mary Willcock joins the latest episode of The Voice of Experience podcast to share her experience attending Austin City Limits. And, since ACL is a two-weekend festival, Elke jumps in with her own experience in Austin, which she attended the weekend prior to Mary. Alongside Max, the group compares and contrasts things like how sustainability and waste management showed up across the festival, fashion trends for attendees, and, of course, their favorite brand activations. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Halloween may be a week away but that didn't stop us from celebrating a little early with #GMRClient the LEGO Group.
GMR’s Employee Resource Groups (ERGs) are a place for StoryMakers to connect, build community, and create projects driven by passion. These groups are lead by volunteers who are passionate about fostering a sense of belonging and creating a safe place to drive meaningful conversations. Today, we're sharing a reflection from Michelle Siporin, one of GMR’s Account Supervisors, who also serves as Co-Lead for GLOW, an ERG that supports our female StoryMakers. "GLOW serves as a beacon for many StoryMakers at GMR, myself included. I am honored to be co-leading this ERG. Since taking this role, I have grown so much and have continued to strengthen my leadership skills and step outside of my comfort zone creatively. I have been able to use this platform to not only share my passion but create a safe space for others to speak their truth. From discussing the significance of the Barbie movie to embracing travel as a solo woman, I have seen this group show unwavering support for one another. My co-lead, Peggy, and I strive to not only curate exciting programming but continue to empower our StoryMakers and the agency to never be neutral on inequity. Always know your worth and advocate for yourself!"
A few of our StoryMakers just got back from the Leaders in Sport Conference in London. This year, Leaders focused on the ecosystem of global sport. As GMR’s VP of Client Consulting Alexa shared, football isn’t slowing down. So brands, make sure to get in the game—major opportunity awaits. Message Alexa or visit our website to learn more: www.gmr-fc.com
GMR's Senior Director of Client Consulting Lindsay spent Friday with the future marketers of the world as the keynote speaker at University of Wisconsin-Whitewater's regional AMA conference. She shared how GMR shaped clients’ brand activations and created unforgettable experiences during the Olympic and Paralympic Games Paris 2024. We agree, the future is bright!
Let’s give a round of applause to our StoryMakers celebrating a Q3 tenure milestone or promotion. 👏 Congrats to all! 🎉
