The Nissan Heisman House - quite literally the best place to get pumped up on game day. Thanks to Nissan Motor Corporation, HEISMAN TROPHY TRUST, EA SPORTS, and college football fans across the country for another unforgettable Heisman House Tour as we get ready to wrap up the season this weekend in Baton Rouge for University of Oklahoma vs. Louisiana State University!
This past college football weekend was full of upsets and jaw-dropping plays, but there was also a BIG-TIME Heisman moment that took place before kickoff. Ahead of Oklahoma's stunning upset over Alabama, we worked with Nissan Motor Corporation and the HEISMAN TROPHY TRUST to bring the Heisman House to life in unforgettable fashion, featuring a two-story inflatable House packed wall-to-wall with college football legends, interactive challenges, and the iconic Heisman Trophy. Fans could go head-to-head in Electronic Arts (EA) CFB 25, check out the latest lineup of Nissan vehicles, and meet Sooner legend and 1978 Heisman Trophy winner Billy Sims. The game was the penultimate stop on the 2024 Nissan Heisman House Tour, which wraps up this Thanksgiving weekend in Baton Rouge for Oklahoma @ LSU.
🎉 Xfinity WINS Again…🏆 Congratulations to #GMRClient Xfinity for bringing home the GOLD for best use of A/V at the Event Marketer Experience Design Awards. At GMR, we specialize in doing "firsts" and breaking a world record certainly qualifies - and brings home the hardware.
Over the past year, GMR data collectors attended 840+ individual brand experiences across 101 live events—gathering insights from activations involving 573 distinct brands. Now we answer the question of which brands are creating the most memorable experiences for their audiences. We’re excited to present the top 25 performing brands. Click the link below to download the full report and learn more. https://lnkd.in/gdSw7mtR
Todd Fischer, GMR's EVP of Client Consulting, joined Curtis Walker on the TurnkeyZRG podcast. Listen along as they discuss the evolution of brand priorities and how to navigate partnerships efficiently. Of course, they also touch on the foundation of GMR's work—creating authentic and unforgettable experiences for fans.
At GMR, we’ve invested years into studying the power, effects, and triggers of memory-making. Now it’s time to unveil the second annual GMR Brand Experience Index© (GBEI). This report features the most memorable brands of the past year based on their live experiences, as measured by our proprietary experience design analysis & approach: SOLE Science™. Click the link below to download the full report or book time to meet with us to embed your brand in the hearts and minds of your audience forever. https://lnkd.in/eVckAS-B
We’re excited to be listed among Sports Business Journal's second annual class of honorees for the Best Places to Work in Sports! 🏆 For the second year in a row, we're celebrating what makes GMR such a great place - our StoryMakers. https://lnkd.in/gkJiEsUw
🏅 We’re excited to announce that our Paris 2024 work with Google, Team USA, and NBCUniversal won bronze at The Clios Sports Awards in the 'Fan Engagement: Partnerships & Sponsorships' category. 🏅 At the 2024 Olympic and Paralympic Games (AKA this year’s premier cultural moment), we helped Google partner with Team USA and NBCUniversal to showcase the power and helpfulness of Google’s Search and Maps AI products and features. While most tech companies exclusively pushed AI-focused messaging during commercial breaks, Google chose to show up where people were most engaged: within broadcasts, on social media, and in the hands of athletes. In the end, Google didn't just showcase its capabilities; it changed the game…. and won a Clio! https://lnkd.in/e3wb9CA4
GMR's Jessica Giordano and Todd Fischer joined Jake Hirshman on this week's episode of Life in the Front Office Podcast. They talked career journeys, or should we say "eras," and tackled topics impacting brand marketers everywhere. Listen in on Apple podcasts.
What does it take to be a GMR StoryMaker? And what’s the difference between story making and storytelling? Listen to our Talent Development Lead, Christopher McCoy, detail the difference through spoken word.
