A twist fans didn't see coming... 👀
We’re in Philadelphia all week long helping #GMRClient Comcast unveil the new Xfinity Mobile Arena. Stay tuned for more updates from our team on the ground, and check out the NBC clip below for all the details. https://lnkd.in/e6z2RwEB
The most popular topic in the 14-month history of "The Voice of Experience" podcast is the intersection of AI and creativity, so Elke and Max brought in a special guest to take a fresh look at everything surrounding it. Joe Leitner joins this week's podcast to discuss how AI can enhance creative processes, the ethical considerations of deepfake technology, and the importance of embracing discomfort in innovation. Joe shares valuable perspectives on leveraging AI for iterative creativity while maintaining human ingenuity. A must-listen for anyone interested in the evolving landscape of creative and technological collaboration. Tune in and join the conversation on expanding creative horizons through tech and creativity. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Join us in celebrating Zoe Sprout, GMR Account Director and a true changemaker, for being recognized on the Sports Business Journal's New Voices Under 30 list! Zoe’s passion for purposeful partnerships and her leadership in Olympic & Paralympic marketing are transforming how brands create impact and shaping the future of sports business. Congrats, Zoe! ⭐️ https://lnkd.in/gv4gDTiQ
At the US Open Fan Fest in New York, Tiffany & Co. turned luxury into an experience that felt both welcoming and playful. GMR’s SOLE Science™ Strategy Coordinator, Margaret (Meg) Stewart, is serving up insights on how reimagining access can transform brand perception. Stay tuned for SOLE Science™ Snippets each week as we explore experiential activations. ✨
From OMG to OK: Turning Healthcare Taboos into Memorable Experiences Elke and Max are using today's Voice of Experience podcast to get in to the how and why of modern healthcare marketing. With brands now increasingly willing to address body odor, mental health, and other previously-taboo topics in their product marketing, they conclude that it's clear how cultural shifts have given everyone a better shot at normalizing difficult conversations and creating better public health outcomes. But what about shared experiences and technology opening more doors? Is there room to break down even more walls to reluctant conversations on things like end-of-life decisions or suicide? Check out this most recent VoX to get their take. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Check out some quick thoughts from Todd Fischer on this exciting LA28 news! Always cool to see #GMRClient Comcast at the leading edge of a new Olympic opportunity.
Discovering new music begins with a spark of curiosity—and SiriusXM brought that to life at Osheaga Music and Arts Festival in Canada. 🎶🪩 By blending comfort with exploration, their activation inspired festival-goers to uncover unexpected sounds and new favorites. Catch Margaret (Meg) Stewart’s take on how this hit all the right notes, and stay tuned for SOLE Science™ Snippets each week as we explore experiential activations.
Snapshots from the Wisconsin State Fair! 📸 Over the weekend, we helped #GMRClient Daiya Foods Inc serve up melty, dairy-free, cheesy quesadilla and pizza samples. The Daiya Sampling Tour (designed and built by our Fifty/50 Fab Shop) was a fairgoer fan favorite.
That’s a wrap on a week full of community, competition, and connection with #GMRClient Humana at the Humana Senior Games! 🎉 More than 12,000 athletes from across the country came together for memorable moments last week. From finding their names on the Wall of Athletes to testing their skills with the debut of Humana’s Cognitive Games, we helped Humana showcase their commitment to senior athletes' physical, mental and cognitive health through experiences and memorable moments. 📸: Matthew Putney/AP Images for Humana Inc.
