Hey, Milwaukee! 🧀 Join us for Curdtoberfest this weekend at the Wisconsin State Fair with #GMRClient Culver's Restaurants. Enjoy free cheese curd samples, a Bavarian-inspired root beer garden, fun prizes, and live polka. We'll see you at Harvest Fest this Friday: 5–11pm | Saturday: 10am–11pm | Sunday: 10am–6pm. Learn more: https://lnkd.in/ej8bdNkR
Last night, a group of GMR’s finest headed to New York City for the Sports Business Journal Game Changers award ceremony, where we celebrated our incredible Chief Creative Officer, Krista Hansen. It was inspiring to be surrounded by so many trailblazers in the industry, and we couldn’t be prouder of Krista’s well-deserved recognition. Congratulations to all of this year’s honorees!
Humana sure aced this weekend! We showed up with #GMRClient Humana for the third year in a row, transforming the National Mall into a Pickleball haven. Stay tuned for more photos from our favorite pickleball courts.
Last week, StoryMakers across the country rolled up their sleeves for our fourth annual Global Service Day! From serving meals to cleaning parks and supporting local nonprofits, we made a difference in our local communities. 🌎 Giving back is part of who we are, which is why every employee gets two paid volunteer days a year. Want to make an impact and create unforgettable experiences? Explore open positions at GMR: https://lnkd.in/enmuHeJz
What even is authenticity for a brand anymore? In our latest "Voice of Experience" podcast, Elke and Max breakdown that question through the lens in which we see it manifested: planning mistakes, lazy copywriting, failure to account for cultural perceptions, and consumer trust. There's some secret sauce revelations here too, as they look at some brands that have found a way to turn missteps in to positive narrative builders, giving them a pathway to deeper understanding of their potential audiences. 🎙️🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
We're throwing it back to an incredible summer supporting #GMRClient Hewlett Packard Enterprise. GMR's Kayla Dzierozynski reflected on her experiences with HPE at the Spanish and Dutch Grand Prix, where our team helped create unique, behind-the-scenes moments and memorable experiences. We can't wait to bring this same energy and white glove experience to the Ryder Cup next week!
We’re thrilled to celebrate our very own Chief Creative Officer, Krista Hansen, for being recognized as a Sports Business Journal Game Changer! 🚀 Krista is a true pioneer—GMR’s first female chief creative officer in our 45+ year history and a creative catalyst whose vision has shaped unforgettable experiences at Super Bowls, the Olympic and Paralympic Games, and for iconic brands like Visa, Cisco, and Xfinity. Her leadership inspires our team of 70+ creative minds to take bold risks and push boundaries, opening doors for the next generation of talent in sports marketing. Congratulations, Krista! Your passion, creativity, and fearless leadership continue to transform the industry and inspire all of us at GMR. Read the full article: https://lnkd.in/g4s5fwvY
We’re excited to announce that GMR has been named to Fortune's Best Workplaces in Advertising & Marketing™ 2025 list. 🏆 This recognition is a direct result of the StoryMaker experience we intentionally prioritize each year and the unstoppable culture we’ve built together. That’s why 85% of GMR employees say we’re a great place to work (compared to just 57% at a typical U.S. company!) and 92% are proud to tell people they work here. Since 1979, we’ve been pioneering experience marketing—tapping into music, sports, and entertainment to create memories that last, all brought to life by our exceptional team. Check out our official listing and celebrate with us: https://lnkd.in/eQ_SBYJj 🚀
GMR’s SOLE Science™ Strategy Coordinator, Margaret (Meg) Stewart, breaks down how #GMRClient Culver's Restaurants brought real “home field advantage” to Velocity Music Festival in Iowa. 🍦💙 With an inflatable barn, free custard, live music, and plenty of Midwest hospitality, Culver’s turned their activation into a true community reunion. When you create genuine belonging, festivalgoers don’t just visit—they feel right at home. Stay tuned for more SOLE Science™ Snippets as we explore standout experiential activations around the world. ✨
🌽✨ There’s nothing like bringing a big idea to life in the middle of an Iowa cornfield. Two weeks ago, GMR was thrilled to help Culver's Restaurants activate at the legendary Field of Dreams Movie Site—celebrating farmers, music, and community in a truly unforgettable way. Here’s a look at what we accomplished together: 🍦 7,850+ Fresh Frozen Vanilla Custard samples shared with event guests ✍️ 10,000+ signatures collected on Cheddar (our life-size cow replica) —translating into a $10,000 donation by Culver's to the National FFA Organization to support the next generation of agricultural leaders 🎶 3 Midwest musicians made their debut on the Culver’s stage 🕶️ Nearly 3,000 hospitable giveaways handed out (sunglasses, koozies, and cow-themed hats!) 👥 35,000+ attendees joined us for a weekend packed with music—featuring 15 artists on the main stage Hats off to the entire team who brought this main stage energy to life in the debut of the Culver's Blue Room Experience and delivered the Midwest hospitality that Culver's is known for.
