When Team USA, #GMRClient Xfinity, and GMR align around one goal of creating meaningful experiences for U.S. Olympians, magic happens. GMR Account Director Daniel Silber shares how we designed and activated Xfinity's Family Celebration Space in Milan. The result? Unforgettable moments for athletes and their families, powered by an incredible team effort.
Spring Break has changed — but its essence of cultural rite of passage hasn't disappeared. It’s no longer the wild, brand-badged party on the beach—it’s evolved into something deeper, more intentional. Today’s youth aren't just seeking chaos—they’re craving meaning, connection, and experiences that reflect their values. From solo trips and volunteer tourism to reconnecting with loved ones in shorter bursts, they’re redefining what “fun” really means. Maybe that’s the point. Culture doesn’t vanish; it transforms. And brands that adapt—by designing experiences rather than revisiting old stereotypes—will be the ones leading the next chapter. Are you ready to rethink what a rite of passage looks like? Listen to Max and Elke discuss this and more on the latest Voice of Experience podcast: 🎙🎧 Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
255 GMR StoryMakers delivered six activations in Milano Cortina with one unwavering belief: the extraordinary is possible when we do it together. Our Chief Partnership Officer Jessica Giordano shares what these Winter Games meant to her—witnessing greatness on the Olympic stage and the excellence of our team delivering experiences worthy of that moment. LA28 is calling, and we can't wait to do it all over again.
"It's a new era for the Olympics, and there's huge business opportunity." That's how GMR's VP of Client Consulting Erin Greene sees LA28. Our SVP of Global Experience Solutions Angelique Tetrault adds: "The minute Milan wraps, it's going to be full steam ahead on L.A." Read what's next for the Olympic movement in Sports Business Journal's latest: https://lnkd.in/eqESBtsz.
In one of sports' most complex ecosystems, we built, solved, refined, and executed together. The result? Unforgettable experiences on the world's largest stage. Here's a moment of thanks from GMR's Chief Commercial Officer Adam Lippard to the clients and partners who trusted GMR with their Olympic vision. As the Winter Olympics come to a close, LA28 awaits. 🚀
Hundreds of StoryMakers executed flawlessly across the Super Bowl, Olympic Winter Games, NBA All-Star, Daytona 500, and more. Our CEO, Tyson Webber, reflects on an extraordinary February and what struck him most—the undeniable power of experience to capture attention, spark conversation, and create lasting value.
Our Chief Partnership Officer, Jessica Giordano, joined Sports Business Journal's Rachel Axon for an Olympic roundtable alongside Jamie Conlon Rocha (Director of Global Event Partnerships for #GMRClient Airbnb), Matt Farrell (CEO of U.S. Figure Skating), and Dave Mingey (President of Onboard Sports Advisory). Together they answered the question: "how would you assess what it's been like on the ground in Milano Cortina?" Read their full responses and stay tuned for more from this series: https://lnkd.in/gh6M-7DT.
The best NASCAR viewing experience? #GMRClient Xfinity provided it at Daytona 500. 🏁 Xfinity returned to the iconic midway with customized totes, exclusive hand-made prints of the Xfinity No. 23 car and an immersive lounge. Fans also enjoyed packed autograph sessions with 23XI Racing's Bubba Wallace and Tyler Reddick. On race day, Bubba Wallace dominated in the Xfinity primary scheme, leading the most laps and winning Stage 2 before finishing 10th. Here's the best part: Tyler Reddick took the checkered flag on the final lap with Xfinity on board.
What's the difference between a sponsor and a true partner? Listen to our Senior Director of Client Consulting & Services, Lindsay Loridon, on Wisconsin's Midday News with host Jessica Tighe as she digs into GMR's role at the 2026 Winter Olympics and how we're already preparing for LA28. 🎧 Catch the full episode: https://lnkd.in/ebE5jdqC
Our EVP of Products, Corban Baxter, found the answer to "what makes a hero?" at a #GMRClient Airbnb Experience with Paralympic athlete Marie Bochet in Milan. Yes, Marie has 8 gold medals, but it's the families reaching out to thank her for proving that disability isn't defining—it's redirecting—that shows true impact. That's the experience that matters.
