We're back in action. Bring on the Paralympic Games! 🥇
The joy of the Olympics lies in the unmatched historical memories it has created for athletes and spectators to share over generations. On this week's episode of the Voice of Experience #podcast, Elke talks to Max about what memories he made during his time in Paris at this year's Games, including which brands stood out with their live storytelling throughout the venues and the city, as well as what innovations he noticed that may carry over to Milan in 2026 and Los Angeles in 2028. And what was that pin Snoop was wearing? Why are pins a thing at the Olympics anyway? All that and more on this week's VoX. Subscribe on... Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Congratulations to our Chief Legal Officer DeVona Wright Cottrell for her recognition on BizTimes Media Notable Marketing Executives List. Since the day DeVona joined GMR, she has made a positive impact not only within the agency and for our StoryMakers, but also for the Milwaukee community. Please join us in celebrating her!
We're back with the fourth installment of the Voice of Experience #podcast, and this time Max and Elke are breaking down the coolest and most memorable content and campaigns spotlighted at Cannes Lions 2024. Why does Max have Cannes FOMO for the first time in a while? What new jury considerations did Elke find commendable? All that and more on the latest episode of VoX. Subscribe on... Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
At GMR, we realize there are things in life that are more important than work. One of those things? 18 weeks of paid maternity leave to step away from the desk, bond with your newborn and take care of your mental & physical health. Reach out to Carina Catania, MBA if you want to learn more about our leave policy and other benefits!
Leaders in Sport just released their 2024 Leaders in Sport Awards shortlist and we have a lot to celebrate! We’re honored to be shortlisted for ‘Global Agency of the Year’ alongside #GMRClient Xfinity who is shortlisted for ‘Entertainment Experience of the Year.' (They broke a world record at the 2023 Esports Awards.) Congratulations to our StoryMakers and clients who continue to dream up and create unforgettable experiences! More info on the Global Agency Shortlist here: https://lnkd.in/g5EJXpzn More info on the Entertainment Experience Shortlist here: https://lnkd.in/gbiureGa
Closing out the #Paris2024 Olympics with a topic frequently discussed during our sponsorship consulting conversations with brands. GMR’s Chief Partnership Officer, Jessica Giordano, talked with Sports Business Journal's Rachel Axon about gender parity at the Games and how this momentum can continue the investment in women’s sports.
Paris 2024 has come to an end, but we’re still in the Olympic spirit. GMR’s Chief Experience Officer Max Lenderman is diving into the history and culture of Olympic pins. A tradition that began in 1896, Olympic pins are alive and well in 2024, not only as a piece of affordable and accessible memorabilia, but as a vessel that carries vivid memories of the Games themselves.
AdAge named Chick-fil-A’s “The Brake Room,” an indoor rest space for food delivery workers in NYC, as the Experiential Campaign of the Year. Episode 3 of “The Voice of Experience” is here, and hosts Max Lenderman and Elke Jones are diving into this activation, sharing their thoughts on the concept, execution, and how Chick-fil-A could have taken things even further. Do Elke and Max deem “The Brake Room” worthy of Experiential Campaign of the Year? Tune in to find out. Subscribe on... Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
#GMRClient Intel is bringing fans closer to Paris 2024 with their cutting-edge technology, which is integrated across 35+ venues. We're in Paris helping the Intel team spotlight how their technology is bringing the Olympics to life like never before through on-the-ground content. One example: The Opening Ceremony. Watch the video to see how Intel's 11 different antennas along the Seine River created a swimmingly immersive experience.
