Big ideas, bold conversations, and even a celebrity duck sighting! 🦆 GMR Account Supervisor Elisabeth McCray is sharing her top takeaways from Sports Business Journal's Brand Innovation Summit: 💡 AI should enhance, not replace, authentic moments ⚡️ Women’s sports are a winning business move 🔥 Top brands move at the speed of culture
🤠 We helped bring the party to Nashville last weekend. GMR Account Supervisor Dane Siegenthaler was onsite at CMA Fest, where we brought #GMRClient Xfinity's “WiFi is Booming” campaign to life with the Xfinity Extra Bar at Fan Fair X. Think lively lip sync stage, chill spaces, and some country fun. 🎶 PSA: more fan-first experiences are coming soon, so stay tuned. 👀
GMR's Chief Partnership Officer, Jessica Giordano, was featured in Sports Business Journal's latest article on LA28 as the sponsorship space accelerates! 🔥 As brands race to be part of the Olympic and Paralympic movement, GMR is partnering with clients to make every moment count—well before the Games begin. Jessica sums it up perfectly: “The optimism is real. The opportunities are real.” Curious how brands are activating on the road to LA? Read more. 👉 https://lnkd.in/ebjs8Pah
We’re honored to announce a new chapter at GMR: Krista Hansen has been named our Chief Creative Officer! ✨ Krista sat down with ADWEEK's Audrey Kemp to discuss her 20+ year history at GMR, where she's shaped unforgettable brand experiences, championed human-centered creativity, and inspired our teams to break new ground. Join us in celebrating Krista's leadership and this significant moment in our agency's 46-year history. Read more here: https://lnkd.in/gZuzGNus
In this week’s SOLE Snippet, GMR’s Margaret (Meg) Stewart reflects on Simply Pop's activation at the California Roots Festival. Simply Pop turned their brand name into a verb, creating a unique experience where hats literally "popped" out at surprised festival-goers. Check out Meg’s insights below to learn how Simply Pop made "popping" more than just a word. 💡 ✨ Stay tuned for new SOLE Science™ Snippets as we continue to explore experiential activations worldwide! ✨
🌟 Last week, we supported #GMRClient HPE at the Barcelona Grand Prix, offering unforgettable experiences with immersive track access, premium hospitality, and exclusive events. The team crossed the finish line in Barcelona and they're already gearing up for the Netherlands Grand Prix. 🏁
The U.S. Women's Open at Erin Hills showcased the surging investment in women's sports and the ripe opportunities for brands in the LPGA. ⛳ With an impressive fan turnout for world #1 Nelly Korda and a record-breaking $12M purse, 🏆💰 on-site brand engagement was surprisingly sparse. GMR’s Jared Aeschbach was on the scene, highlighting the untapped potential within the LPGA for dynamic and impactful brand partnerships. 🏌️♀️🚀✨
🚨 The healthcare marketing landscape is shifting faster than ever—and the change is irreversible. Tightening regulations and a fractured media environment mean brands can no longer rely on yesterday’s playbook. What’s needed now is a bold reimagining of how we engage. Healthcare brands must create meaningful, human-centered connections that move beyond awareness to build trust, inspire action, and drive lasting impact. We're excited to share Omnicom Health's newest POV, "Seize the Shift," where experts unpack five urgent realities reshaping the industry. This piece highlights why immersive, experiential strategies are becoming healthcare’s most powerful tool for connection, credibility, and long-term success. Shout out to GMR’s Chiagozie Nwabuebo and Omnicom Experiential Group’s Alex Beer for contributing insights.
At Dreamville Fest, the biggest line isn’t for food—it’s for merch, because it’s all about showing you belong. See how Alla, GMR’s Senior Strategy Director, breaks down the “cultureship” magic at this family reunion of a festival. ✨ Stay tuned for new SOLE Science™ Snippets as we continue to explore experiential activations worldwide! ✨
Summer is here, and so is our latest episode of the Voice of Experience! Join us as Max, Elke, and special guest Krista Hansen dive into creative risk-taking and the role of human intuition in experience marketing. From balancing gut instinct with data to designing the ultimate creative risk lab, this episode is packed with insights and inspiration. Tune in for an engaging discussion and find out what the VoX crew believes drives the next generation of creative leaders. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
