GMR 🤝 Culver's Restaurants We’re excited to support #GMRClient Culvers as they activate their presenting sponsorship of the first-ever music festival at the iconic Field of Dreams site this Labor Day weekend! 🌽🎶 With headliners like Tim McGraw and Nickelback, it’s sure to be unforgettable. Check out GMR Account Director Katie Smits’s post to learn more about the sweepstakes, festival fun, and The Culver’s Blue Room Experience. 💙
GMR’s SOLE Science™ Strategy Coordinator, Margaret (Meg) Stewart Stewart, describes how Bubbl’r made a splash at Summerfest not just by showing up, but by showing they belong. 💧🎶 For context: In Wisconsin, a “bubbler” isn’t just a drink—it’s the local word for a water fountain. Bubbl’r tapped into this hometown lingo to instantly connect with festivalgoers. Combined with a vibrant space and fun giveaways, Bubbl’r turned a drink stop into a celebration of community. Stay tuned for more SOLE Science™ Snippets as we explore standout experiential activations around the world. ✨
“The more digital, the more physical.” GMR’s Chief Experience Officer, Max Lenderman, makes it clear: the power of live experiences cannot be ignored. Check out his latest post on why marketers need to meet the moment. 🚀
The energy was off the charts at the Chicago Street Race! Partnering with #GMRClient Xfinity, we put fans front and center at the Booming Burnout experience with simulator thrills, custom burnout videos, exclusive swag, and special appearances from drivers Brad Perez and Tyler Reddick. 🏎️ With 2,100+ live fan interactions, 15k social impressions, and so many new fans made, we took the checkered flag for fan experience. 🏁
Elke and Max are back with another episode of the Voice of Experience podcast, diving back into Max’s on-site experience at last month’s Cannes Lions Festival. This time, they discuss the gap in the marketplace that exists for a standalone moment that recognizes the best in brand experience and activation, and how it may come down to agency and brand leaders in this space to pick up the mantle and create something great. Listen in and check out Max’s “We Cannes Do It” open letter from last week at Little Black Book. 🎙️🎧Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
Our Legal & Risk Team swapped contracts for community impact—packing 4,265 diapers for United Way's Diaper Bank in Waukesha, WI. At GMR, we empower StoryMakers to make a difference in their local communities with two paid volunteer days a year. 🌎🧡
Erin Johnson, a GMR account executive, is back from a week in Las Vegas that led to some groundbreaking announcements for #GMRClient Hewlett Packard Enterprise. Check out her reflections below, capped by news on HPE's historic new partnership with Inter Miami CF. As the first Founding Partner of Miami Freedom Park, Inter Miami's new home starting in 2026, HPE will put its networking, cloud and AI capabilities to work, helping to power an unforgettable fan experience. GMR is proud to be HPE's Sports and Entertainment sponsorship agency and we can't wait to start bringing this historic partnership to life!
We’re helping #GMRClient Daiya Foods Inc serve up melty, dairy-free goodness at Summerfest! 🧀🎉 The Daiya Sampling Tour (designed and built by our Fifty/50 Fab Shop) will be cooking up fresh, dairy-free cheesy quesadilla & pizza samples from July 3—5. 🍕 Make sure you come say hi, snag a bite, and a $2 off coupon, if you're in town for the World's Largest Music Festival.
Our Chief Experience Officer, Max Lenderman, is calling for a revolution in how Experiential Marketing celebrates its best and brightest, where our industry's creativity takes center stage and the biggest ideas get its deserved spotlight. 🏆 Check out Max’s open call, add your voice, and let’s start building together. 🚀
We’re excited to share that our Chief Creative Officer, Krista Hansen, has been named to the 2025 Sports Business Journal's Game Changers list. 🏆 Krista’s visionary leadership and creativity are shaping the future of sports business. Join us in congratulating her on this well-deserved recognition! 🎉 https://lnkd.in/gsC8W5RH
