Brand Manager Candy – Smint, Chupa Chups & Mentos Candy (100%, m/w/d)

Our colleagues in the Marketing team are eager to team up with you to make sure everyone can enjoy our delicious freshmakers and sweets every day.

Company & Location: Perfetti Van Melle Schweiz GmbH - Zürich, Switzerland
Contract: Permanent, Full-time
Team: Marketing Switzerland

The Swiss Marketing team is responsible for driving the growth and success of some of the world's most loved confectionery brands. As Brand Manager Candy, you will lead the development and execution of marketing strategies for Smint, Chupa Chups and Mentos Candy in Switzerland. Working closely with local, regional and global stakeholders, you will play a key role in shaping brand growth, driving innovation, and creating memorable consumer experiences.

• Develop and implement comprehensive brand strategies aligned with business objectives and growth ambitions.
• Translate consumer insights, market trends and category opportunities into actionable brand initiatives.
• Plan, execute and monitor integrated marketing campaigns across digital, social, in-store and other consumer touchpoints.
• Partner with media and promotional agencies to deliver impactful activation programs and communication materials.
• Manage portfolio health, including core products and new product development initiatives.
• Lead innovation projects and product launches in collaboration with R&D, Supply Chain, Trade Marketing and Sales teams.
• Analyse sales performance, market share, consumer feedback and brand KPIs to support strategic decision-making.
• Manage marketing budgets effectively and optimise investment to maximise return on investment.
• Build strong relationships with internal stakeholders and external agency partners.
• Present brand strategies, recommendations and performance updates to local and regional management teams.

We are Taste Makers in Candy! As the third-largest confectionery company in the world – and the second in Europe – we're on a journey to become the best in making candy. And we need great colleagues to make that happen.

What makes us unique

Empowering – Growth and development opportunities tailored to you.

Fun – A family-like culture, team events, and yes… a candy factory!

Innovation – Active engagement in topics like health, sustainability, and food safety.

Dynamic – With operations in 30+ countries and exciting new acquisitions, we're constantly evolving.

• Bachelor's degree in Marketing, Business Administration or a related field (MBA is a plus).
• Minimum 3-5 years of experience in Brand Management, within FMCG.
• Proven track record of developing and executing successful brand strategies.
• Strong analytical skills with experience in market research, performance analysis and data-driven decision-making.
• Experience in media planning across traditional and digital channels.
• Strong project management skills and ability to manage multiple priorities simultaneously.
• Excellent stakeholder management and influencing skills in a cross-functional environment.
• Creative, consumer-centric mindset with a passion for innovation and brand building.
• Experience in confectionery, candy or gum categories is an advantage.
• Self-starter with an entrepreneurial mindset, pragmatism and flexibility.
• Fluent German and English.

• Competitive compensation including 13 monthly salary payments
• Annual salary review and performance bonus
• 25 vacation days plus 4–7 additional PVM Flex Days
• Attractive pension scheme with enhanced employer contributions
• Private accident insurance
• Free coffee, tea, water and fresh fruit in the office
• Service anniversary bonuses and additional leave days
• Modern and centrally located Zürich office
• Opportunity to work with iconic global brands loved by consumers worldwide

Want a taste of more?

If this role sounds like a sweet next step and you're ready to elevate our Marketing team, we'd love to meet you!

At Perfetti Van Melle, we believe the strength of our team lies in diversity. We create a workplace where everyone feels welcome, respected, and empowered to grow.

Ready to shape the future of sweets?

Apply now and help us create even more sweet moments!