Pros
The product catalog is good and customers like the sales flyers.
Kontras
The biggest challenge to growing sales or bringing new customers is due to a high number of internal problems. There is a high employee turnover due to the owner refusing to pay competitive wages or invest in employee training. Supplier support is also bad in the field because they have very little or no relationship at all with corporate management in NY. Customers often have inconsistent experiences, making it hard to compete. Poor stocking levels result in many back orders and multiple shipments over many days. There are also too many shipping errors, and the ball was often dropped by customer support. All of these things force the sales people to spend a lot of time fixing problems, When you are finally able to convince a new customer to place an order, your biggest fear is the ball being dropped.