The product they produce at Spiro USA is modular trade show frames with graphic wrappers. The often talk about wanting to "create" more diverse elements and event experiences, and the European/EAU offices get some interesting design work produced, but the production/fabrication arm of the company (US based) isn't geared to custom fabrication, so the creatives are directed to only design using an extruded aluminum kit of parts. It's the most basic, recognizable kind of trade show design, and it seems to be the only kind of show elements they're comfortable pricing out and producing. All other concepts get squashed. So if you're into designing big tradeshow cereal boxes, dive in. But if you're interested in pushing experiential design someplace new, this isn't a good fit for you.
