Pros
Peaks and valleys for everything there
Kontras
That list is wayyyy too long to list. Let's put it like this. Imagine your clientele is the fish in the pond. Twice a year those fish are getting bombarded with the same sales pitch. In that time of being bombarded at some point, they realize that your product is five times more expensive than everybody else. When is time for replacement for that system they call other people. Very low sales numbers. 2/3 of the time you're helping out a technician for free on a 2 to 3-year-old system that doesn't need anything that you have very low probability of selling. Then you get to the customer that actually is in need of a new system. The moment that they shop your price, they're out of the market. They're not buying from you. They try to sell systems for up to $30,000 when other people are selling the same systems for 12k. And then go on a 10-year plan where you're paying way more than 30 grand for said system. Then they wonder why the customer base is decreasing because they're not getting memberships as quickly as they are losing them. It's a dying company for sure.