Pros
Most of the team in place including management are some of brightest, most capable and nicest people I have worked with in my 12 year career.
The proposition is unique.
The software is a true technological breakthrough and solves a major problem in the market.
Strategic thinking is very rarely boxed in by the usual 'that's the way I have always done it'.
It's fascinating to hear understand how big brands aren't as close to their customers as you would think they are.
As a scale up you get a tremendous amount of opportunities to influence the direction of the business.
The CEO is global expert within customer data and the best leader I have ever seen. He listens, he always aspires to think the best of people (sometimes to detriment of business results), coaches his team, has very little ego - but when tough decisions need to be made, he acts.
We are at the cusp of a great market and technological change - and are leading a lot of the best practice.
Kontras
Mistakes were made with early hires. Good people, but had large company backgrounds and couldn't adapt to the new context.
The strategy has zigzagged over the last 6 months but I think we are now on a firm course.
Some of the technological and devops processes need to be improved.
More work needs to be done on creating a one company culture.