Well run company from a financial point of view but lacking strong marketing strategy and talent - Brand Director bei Pernod Ricard North America: Mitarbeiterbewertung

Promotions are still based on who you know and the promotions are not very frequent. Most of the GMs are still from finance and lack real marketing experience - which is the real challenge of the company in order to generate internal growth with existing brands. A lot of trial and error in terms of digital and innovation strategy - lack a strong vision for each of the strategic brands.