Pros
OneClick offers a very casual work atmosphere of ambitious young individuals who all have a deep affinity for Apple products. Having unique contract agreements with much demanded accessory partners gives OneClick an underestimated advantage in the industry as they carry many items not seen in other electronic boutique's.
Kontras
There is a severe lack of organization within OneClick which results in very little accountability and participation towards company wide goals. Something as simple as ordering business cards can turn into a nightmare of approvals, which budget the funds should come from, and what seems to be an active effort to deny consensus. Although OneClick has many of the components needed to stand out in such competitive industry, their lack of organization and unwillingness to do so could ultimately lead to their demise.