Pros
The people at AdRoll are some of the most genuine and great people I've had the pleasure of working with in my career. As an IC, you are given opportunities to get involved in impactful projects that you normally would not have at larger companies. Benefits are good. Healthcare is GREAT. 100% employer paid and very solid coverage.
Kontras
This is where you should give most of your attention. NextRoll has shown no real leadership for many years across almost all levels of management. From the C suite to the mid level management it's hard to find a true leader. It's all about egos and profitability. NextRoll recently took advantage of the covid-19 pandemic to lay off ~30% of their workforce. Touting "profits and revenue targets' as the main factor of this workforce reduction. This happened the same week that many true leaders in SF/silicon valley are taking pledges to not lay off any of their workforce for at least the upcoming 90 days. Essentially taking a financial hit a corporate level because it will make it easier to rebound if you still have your talent and you are not adding to record numbers of the US workforce applying for unemployment. This was an opportunity for NextRoll leadership to set themselves apart as a company that cares about their people, and that they are the only way a company can pull through unprecedented times like these. Unfortunately, true colors were shown here, and the AdRoll name(that was built many years ago) will never be viewed in the same light because of it.