Pros
LFS DBA as PRIMO presented itself nicely from a marketing perspective, and generated traffic via both Linked In and other areas within the marketing efforts internally. Energetic and knowledgeable CEO with expert level understanding of the 3PL climate and technology.
Kontras
Within the larger segment of the sales organization there was little guidance and strategy, and the larger mission was fueled by private investment vehicles that didn't align with the overall origin/heritage of the company. From a pricing perspective all products where not competitive in the marketplace and the transformation plans of the company weren't aligned with the market dynamics in logistics, from a domestic perspective.