Pros
A successful startup company headed by a young entrepreneur, especially in the financial sector, is an impressive thing to see. In the short time that they have been operational, the company has seen immense growth and development. It is a testament to the professionalism and dedication of the employees at this company. I was fortunate to be able to design some POP pieces for them, and the process was anything but amateur. They knew their audience, and what they wanted to achieve. With an open discussion, respecting my professional opinion and artistic direction, we were able to work together to produce some really successful marketing pieces.
Kontras
With the company being so green, there may be a struggle to find marketing direction. With field-testing, and time to grow within the industry, this company will cut a path no other Canadian financial lender has before.