Pros
If you want to work with the best and the brightest in the industry, this is where you want to be. The paid media and the SEO strategists and associate directors are some of the smartest I've ever come across, and you'll get to work on some of the biggest named accounts in the tech saas space. On the content/SEO side, we're creating content that clients are excited by because we have a real POV on GEO and LLM optimization. I legitimately learn something new from my teammates every day as it relates to LLMs and am doing some of the coolest work to date. We invest in our own AI and also new tech, which means we have every tool at our disposal, we're never short on resources from that perspective.
Kontras
This place is simply not for everyone. It's competitive and fast-paced. Our clients are the biggest names in the industry so they have high expectations - as a result, the bar is set really high for all of us. The pace can absolutely be stressful when everything stacks up during QBR season and we have competing priorities and initiatives, so if you can't balance and don't know how rank / prioritize you'll break. If you do this well, you'll do just fine, in fact you'll thrive.