Words didn’t match reality. - Creator Specialist bei CreatorIQ: Mitarbeiterbewertung

3.0
1. Aug. 2025
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CEO-Befürwortung
Geschäftsprognose

Pros

I worked at CIQ for nearly 3 months (the length of the probation period), and to be honest — I truly enjoyed everything: from the way the company treats its people to the work itself. In my second month, we had a performance review system in place (assessment)— the idea was to help me better understand my strengths and areas for improvement. When asked how I would evaluate my performance in terms of KPIs, I shared honestly that it was hard to objectively assess. For this role, there weren’t any clearly defined KPIs, and I had brought this up more than once — asking how I could better measure my impact and become more effective, especially considering how the volume and depth of tasks could vary greatly from day to day, often due to factors beyond my control. In the manager’s feedback from that assessment, I was told I was progressing well and meeting expectations. During our 1:1s, I kept hearing that everything was going great, that my contributions were being felt — even as I actively sought ways to improve. Then, four days before the end of my probation, I had a 1:1 with my manager and HR, and was informed — without much explanation — that it would be my last day. The only thing mentioned vaguely related to KPIs, which directly contradicted the feedback I’d received throughout the entire 3 months. This is where my journey with CIQ ended.

Kontras

CreatorIQ is an amazing place with huge potential. But with an ending like this, the value of the feedback I was given — unfortunately — dropped close to zero.

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5.0
19. Nov. 2025
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CEO-Befürwortung
Geschäftsprognose

Pros

Super collaborative team, open to ideas, and made me feel very valued as an intern!

Kontras

Being remote it was hard at the beginning to get to know people, but the collaborative energy helped tons.

2.0
30. Aug. 2025
Mitarbeiter (anonym)
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CEO-Befürwortung
Geschäftsprognose

Pros

The original founder was kind, thoughtful, and cared about both employees and customers. The company remains largely remote, which provides flexibility. There used to be a strong emphasis on work-life balance (Focus Fridays), though these initiatives only exist now in name. Many colleagues are intelligent, supportive, and truly great people to work with.

Kontras

The culture has significantly eroded under new leadership. Executives often feel disconnected, self-interested, and inauthentic. Town halls prioritize optics and theatrics over accountability. Frequent restructuring (at least annually) leaves roles in flux. Teams become disoriented, morale is extremely low, and many long-tenured employees are quietly seeking to leave. Promotions are often driven by nepotism and favoritism rather than merit. Ineffective managers thrive, while those who challenge the status quo are sidelined. Customers are not always treated with honesty. For example, laid-off employees were described as having “departed,” and some accounts were left uninformed when their CSPs were gone. Accounts have been shifted into a self-service model without clear communication, leaving customers confused and unsupported. Many decisions appear to be made for optics or executive positioning rather than for the benefit of customers or employees. The CEO’s reputation outside of the company has generated public controversy, which further undermines employee and customer trust.

4
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