Pros
Coldwell Banker has a recognizable, legacy brand and there are many talented, dedicated employees who genuinely care about their work. Teams are often collaborative, and there are opportunities to work on large-scale, high-visibility initiatives. From the outside, the company presents itself well and has strong brand positioning in the market.
Kontras
There is a significant disconnect between leadership messaging and the actual employee experience. The handling of recent layoffs was particularly disappointing—high-performing employees were let go with little transparency, and the communication around it felt impersonal and overly scripted. For a company that frequently speaks about valuing people, the actions did not reflect that.
Morale has taken a hit as a result, and trust in leadership has been impacted. Workloads can be heavy, and expectations remain high even as teams are reduced, without meaningful acknowledgment or support. There is also a tendency to prioritize optics over substance, especially in communications, which can feel frustrating for those doing the work behind the scenes.