Employees were brainwashed with "values" about "being human", "being real", "taking ownership" - and all of that was used only as a weapon towards candidates and employees who delivered but provided honest feedback. If you didn't agree with leadership you "weren't real", when leaders did a mistake and you called it out you were told "that you didn't take ownership", if leaders were favored and someone called that out you "weren't human". How can you work in conditions like that? How can you give feedback (which you were encouraged to do) but only the one that praises everything? (otherwise you wouldn't be culture fit) No wonder that employees didn't feel motivated and sales alongside with product went downhill. It wasn't "market conditions" it was toxic culture. You can't deliver to the company that disrespects you!