Too political, no one cares about the business just personal agenda - Brand Manager bei BAT: Mitarbeiterbewertung

1.0
18. Feb. 2022
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CEO-Befürwortung
Geschäftsprognose

Pros

Decent salary and non financial benefits.

Kontras

Corporate political culture. You don’t need to know your work or work hard, you need to have good connections in order to succeed there. As the business itself doesn’t demand deep knowledge or discipline (at the end people need a good quality smoke at the good price and not fancy pack, new visual or new logo of the brand), hence marketing functions are really just about chitchat and connections, a lot of unnecessary meetings creating “visibility of work”, plenty of failed launches due to same approach. People are moved every couple of years, so they are not interested in creating something solid, they just need to show that they “worked” - launched something (be it a failed SKU or campaign that didn’t bring any new customers) in order to be moved further. Managers are not interested to grew new talents. No respect towards employees. No support for working mothers, in fact a lot of cases when women on maternity leave or that just returned from it were redundant. Poor work life balance. The list is endless, really.

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5.0
2. Okt. 2025
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CEO-Befürwortung
Geschäftsprognose

Pros

- Complete autonomy with schedule which provides for a nice balance between work and personal life - Impact people who are trying to grow their careers - Company car and free* gas is pretty nice

Kontras

- Autonomy & freedom does leave time where you have to be self-motivated to keep going and push forward

2.0
11. Mai 2026
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CEO-Befürwortung
Geschäftsprognose

Pros

Very strong compensation package, lots of very nice genuine people on the Reynolds US side

Kontras

Toxic, politically charged environment, cliques of people each trying to place their own people in roles. A singular mis-trust and dislike of "outside" people who are brought in to move the company forward but the existing people who have worked there for years and years are all trying to protect and sustain their own roles and their own cliques. All show and pretty presentations but no meaningful, meaty strategy

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