Pros
Generally very good life balance and hours. Fridays finish at 5 instead of 5.30 and for three months of the year you get to finish at 3pm and enjoy the summer. Last Friday of the month the company puts on free beers for staff. Also a good thing. Generally a very good, close IT development department with many highly skilled and clever people pushing each other to expand their knowledge. The company covers some really interesting technologies and there were opportunities to learn lots about emergent tech trends which could shape the site and various tech products in the company further. This "give it a go" attitude is something they should be proud of. Fortnightly sample sales are good but over the years less good stuff was in them - I think the buyers themselves started to take anything they want home for themselves.
Kontras
For a company where it's shop window and everything behind it relies totally on IT, the directors seem to know soo little about IT and as a result have gone through a chain of hiring sociopath to sociopath to be in charge of large parts of or all of IT over the years. They want a new, interesting company like ASOS to be linked to their career and use big names of other (often much more stuffy) business to get in through the door, then pull the IT department back into the 20th century. The worst one was a recent CIO hire who started with a statement of intent of who they are and what they want to and don't want to do. Very quickly each of these promises was broken. Even worse, heads under them were replaced by people they had worked with in every company from the past 6-10 years of their career. These people were not brought in on merit. The result was a very strong cult of personality driving people out of the company, a swelling contract budget (more mates brought in) and importantly very little credible, long term value to the business. Having worked at the company for a long time it made me sick to see such a sought after and popular company get taken in by these people. Not unusual I know but HR really are the pits, smiling assassins but dressed up to the nines.