Strategy & Transformation

We Dream. We Do. We Deliver.

At Merkle, a dentsu company, we power the experience economy. Whether we’re building the next great app, running CRM at scale for global brands, delivering technology architectures that support millions of users, or providing world-class data, identity, and insights solutions, it’s all in the name of crafting experiences that set brands apart from the competition. Backed by dentsu’s legacy of innovation and creativity originating in Japan, we’ve spent over 35 years helping brands build loyalty, drive growth, and connect meaningfully with their audiences.

We’ve been named a global “Leader” by top industry analyst firms in categories as wide-ranging as digital transformation and commerce, experience design, engineering and technology integration, digital marketing, data science, CRM and loyalty, and customer data management.

You will have to:

• Lead consulting projects focused on enhancing capabilities for clients in the CRM Domain

• Leading the development of digital transformation strategies and concepts.

• Taking responsibility for significant project components and contributing to larger initiatives.

• Advising clients on their digital roadmap and identifying value generation opportunities.

• Acting as a mentor for junior consultants and analysts.

• Developing recognized expertise in multiple relevant technologies or topics.

• Managing business backlog items and driving prioritization through value generation.

• Acting as a subject matter expert in client pitches and business development activities.

• Conducting requirements engineering and creating functional specifications for solutions based on platforms like Adobe, Salesforce, Microsoft Dynamics & Sitecore.

• Documenting and managing functional/non-functional requirements through various techniques.

• Defining and enhancing industry-specific business processes.

• Supporting and consulting customers throughout their digital projects, ensuring the best possible customer experience.

• Building the business bridge between internal stakeholders and client stakeholders.

• Collaborating closely with development, UX/Design, and content teams.

• Preparing and facilitating client workshops for idea creation and requirements engineering.

• Staying updated on digital trends and understanding their impact on clients’ businesses.

Skills for the role:
CRM Platforms

• Expertise in multiple CRM platforms, with experience in large-scale implementations.

• Leads CRM strategy, digital transformation, and enterprise-wide implementations.

Databases

• Proficiency in database knowledge, primarily for understanding data structures in CRM projects.

Industry Specialization

• Provides cross-industry expertise, with experience in global or highly regulated industries.

CRM Configuration & Optimization

• Configures CRM workflows, automation, and best practice implementations.

Stakeholder Engagement

• Manages C-level stakeholders, aligning CRM initiatives with business growth and digital transformation.

Project & Change Management

• Leads enterprise-wide CRM implementation projects, change management, ensuring stakeholder alignment and adoption.

Data Analytics & Reporting

• Leverages predictive analytics and AI-driven insights for strategic CRM enhancements.

CRM Training & Documentation

• Leads CRM adoption programs, ensuring best practices and user engagement.

Business Process Mapping

• Leads business process re-engineering, aligning CRM with strategic business goals.

CRM Strategy & Roadmap

• Defines long-term CRM roadmaps, transformation strategies, and global implementations.

Team player with organizational skills and dedicated to transparency.

Why choose Merkle?

Innovation at Our Core: As part of dentsu’s global network, Merkle pushes the boundaries of customer experience, integrating creativity, technology, and data to drive real-world impact. For over 35 years, we’ve been innovating to meet the changing needs of our clients.

Global Reach with Local Expertise: With over 16,000 employees across 30+ countries, and part of a 70,000 employees network at dentsu, Merkle blends global insights with a deep understanding of local markets to deliver personalized, effective solutions.

Collaborative Culture: At Merkle, your ideas and contributions truly matter. You’ll join a team that fosters innovation, collaboration, and creative problem-solving. Together, we work on impactful international projects, making meaningful connections every step of the way.

These are some of the things we offer:

️ 25 days of holidays
2 volunteer days for charitable activities
Mental Health: Benefit from 3 extra wellness days on top of your vacation days and a Mental Health First Aider and Employee Assistance program to support your well-being
40-hour week & overtime compensation

• Flexible working hours model (flextime)

State-of-the-art, creative office space with ergonomically equipped workstations
Full access to Dentsu Academy, on-site learning sessions, online language courses
Referral bonus program
✈️Workation possibility
Team events: company parties, monthly breakfasts, aperos

• At dentsu, Diversity, Equity, and Inclusion (DEI) is central to our vision: "To be at the forefront of people-centered transformations that shape society."

We cherish the unique talents and perspectives of all individuals, welcoming applicants regardless of gender, gender identity, nationality, religion, ethnicity, cultural background, sexual orientation, age, physical or mental ability. By embracing diverse perspectives, we create meaningful change and sustainable growth for our people, clients, and society. Our hiring decisions are guided by qualifications and role-specific requirements, ensuring a workplace free from discrimination and harassment.

#LI-MERKLE