👀 Keep your eyes here. We’re about to transform #NOLA for #SBLIX…🌟🎭🏈
Starbucks’s recent reversal of its so-called “Third Place” policy, which defined their brand for decades, has sparked a lot of debate on the role brands are playing in human connection. In this episode of “The Voice of Experience,” Elke and Max discuss how traditional third places/spaces are being displaced, what types of experiences are stepping in to fill that void, and how brands can leverage the growing threat of boredom and loneliness to turn loyal customers into community builders. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
It's about to be all #SuperBowl all the time over here. To kick things off, we're throwing it back to some of our favorite Games. 🏈
We’re thrilled to be a finalist for The Campaign US Experiential Agency of the Year award! 🎉 Here’s a hint at why we were chosen—we've been delivering top-notch experiences and elevating brands on the world’s largest stages. 🌎 ✨ Super Bowl LVIII: transforming Las Vegas with immersive fan experiences & captivating décor for our client the #NFL 🏈 ✨ Paris 2024 Olympic & Paralympic Games: supporting various TOP, Domestic, USOPP/Team USA partners, and crafting experiences for athletes & fans…Including: Xfinity's Café de ConneXion 🎥 and a groundbreaking Google-NBCUniversal-Team USA partnership🥇 ✨ NBA & WNBA All-Star Games + NCAA Men’s & Women’s Final Four: generating excitement both on and off the court 🏀 ✨ Formula E in Portland: powering Nissan's EVs in electrifying street races 🏎️ ✨ Google Pixel & NWSL's Seattle Reign magic weekend honoring Megan Rapinoe ⚽ ✨ Launching "VoX": a must-listen podcast covering industry insights and memorability 🎙️ We're not just about marketing; we're about leaving an indelible mark on people's memory💡 and pushing the boundaries of what brand experiences can achieve. 🚀 We're honored to be recognized as a top contender for Campaign's US Experiential Agency of the Year. https://lnkd.in/ex4fxX2W
Cheers to IRL connection @ GMR’s HQ in Milwaukee, Wisconsin.
"Small, consistent actions make a difference." - Aliah Berman, GMR's Chief Impact & Inclusion Officer. GMR is off today observing #MLK Day and celebrating Dr. King’s life and lasting legacy.
We've been working on our backhand slice dink with Tyson and Humana this week.
📣 Introducing our 2024 Impact & Inclusion Year in Review 📣 We’re reflecting on the monumental strides we took in 2024, moving from #DEI to I&I, as we nurture an innovative and inclusive work environment that directly translates into culturally relevant work and unforgettable memories for brands. Explore our full report ➡️ https://lnkd.in/gYg8bU5H
With 20+ years of experience, GMR’s Executive Strategy Director Dennis Jenders harnesses imagination and curiosity to strengthen relationships between people and brands. Now, he’s sharing his insights on how Frito-Lay has secured its spot as a top-performing brand based on our 2024 GBEI Report. Click the link to download the 2024 GBEI report and read other brand experience takeaways: https://lnkd.in/ggKqudJd
🎙️ Nothing marks the start of the new year quite like another edition of #CES! Max was live on the ground in Vegas all week taking in the sights and sounds, and in this edition of The Voice of Experience he talks through everything with Elke. Will the future of advertising really be "bots marketing to bots?" Is the rapid proliferation of AI leading to a lack of trustworthiness in the technology? Was a flying car the weirdest thing Max saw on the show floor? And what's the one thing Max will remember at this CES five years from now, and what does that have to do with how many people were at the gym in the Aria at 6 am? All that and more as we kick off 2025 on this edition of the VoX. Listen here: Spotify: https://lnkd.in/gfpGWGDr Apple Podcasts: https://lnkd.in/gBiT3U2y
