If you know one of the owners then you'll be fine.
More laid back environment
Traffic on the way is light.
Kontras
If you don't know one of the owners prepare to be underpaid for your position for 5+ years before you start making anything close to market rate.
Little to no training. Be prepared to read a book for a month then get thrown into the fire.
No diversity in regards to race. Everyone is white
Max base salary is around 60-70k even for senior employees. Everything else is in a bonus. So if the economy is doing well expect to make a decent amount but when its not expect that your share of the pay is going to drop dramatically.