Pros
Direct hands-on experience with Shopify theme customization, sections, and Liquid code
Opportunity to work on end-to-end store management: product uploads, collections, navigation, and merchandising
Exposure to modern Shopify integrations (GTM, GA4, custom apps, metafields, filters, announcement bars, etc.)
Strong emphasis on site performance, speed optimization, and UX best practices
Brand values creativity—there’s room to experiment with layouts, typography, and storytelling
Collaborative environment with developers, marketers, and brand managers to build customer-focused solutions
Kontras
Tight timelines during collection launches or campaign go-lives can mean long working hours
Documentation and processes for Shopify customizations are still evolving—sometimes requires trial-and-error
Multiple responsibilities (design, dev tweaks, analytics setup, speed maintenance) can feel overwhelming at times
Decision-making can be feedback heavy, with multiple rounds of revisions before final approval